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Ad Privacy Practices: Agencies Reluctant to do biz with Non Compliant Publishers

The Internet Advertising Bureau is at the forefront of the internet self regulation, here is IAB Self Regulatory Program for Online Behavioral Advertising. In a nut shell, a user’s privacy compliant Ad...

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Key Digital Trends for 2013 – Content Marketing

Courtesy of Adobe and Econsultancy, here is the Quarterly Digital Intelligence Briefing Digital Trends for 2013, with some insights. As we can see (image left) the comparison has been drafted...

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Key Digital Trends for 2013 – Conversion Optimization

Second TOP priority for marketers this year is: Conversion rates Optimization There are many excellent sources out there (internet) when it comes to how to improve conversion rates. My take is that the...

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